Born in Bogotá, Colombia, I’ve called Atlanta, Madrid, and Miami home. Each place has shaped my perspective and curiosity about people. I love finding the simple idea that makes someone stop, think, laugh, or connect. I even love the messy process: rethinking ideas over and over, letting go of concepts I loved, and following a random thought until it becomes something worth making. Whether I’m behind a camera or developing a campaign, I’m driven by the possibility of turning the ordinary into something extraordinary.